awesome for the imagination!

my child loves this toy. He likes to pretend he is fixing things and will bring his measuring tape to play with

I purchased this item for my grandson and he loves it. He enjoys working on projects with his Pop. This is a fun durable toy.

fun way to learn measurements. my kids are learning to estimate inches and feet. its very helpful

The children in my class loves this toy. Throughout the day you will catch them measuring a variety of objects. This toy is so well liked that a timer is used to insure all children get to play with it. This is most definitely a must have for all preschool classrooms!!! Did I mention how dirable it is!

My boys are rough with their toys and this measuring tape has been pulled and tossed countless of times and is still going strong! My boys love to measure furniture and others toys around the house and it’s a great way to learn numbers and counting.

This is big and great for little hands! My 2 year old can use this well

I actually purchased this item a few years ago for my first grandchild when she was of an age to use it. It's very well made and, despite being well loved (used) it was still in great condition and we were able to pass it on to the next grandchild. This was an excellent purchase for sure.

my little ones fought over this because they loved it so much. they spent hours measuring everything!

I'm impressed with this measuring tape! I think it's well made and pretty durable in little hands. Sometimes it gets used for things other than measuring. It survived my 4 year old grandson using it to tie a big empty box to the back of his trike; and at end of the day, the tape still wound back nicely into the housing.

I wanted a tape measure for our block area on my Pre-K classroom. Easy to use, clear numbers, holds up well under play. I would buy again. I would recommend.

This is great versus using a regular tape measure which can be heavy and dangerous!